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‘Avalon Beach Will Be’

This slogan was used by AJSmall to attract potential land purchasers to his ‘new seaside village of Avalon Beach’ in the 1920s. The Society has one original notice in its archives in the old ‘foolscap’ size. This enabled it to fit into the rounded cornice of the old suburban railway carriages known by commuters as ‘red rattlers’. The slogan was also used on some of AJSmall’s early subdivision plans.

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